In personal meetings, the phrase is often heard: “You know, we only need a website because anyone who is not online today does not exist.” At such moments, I know exactly when it is time to thank you for the meeting and politely say goodbye. This simple phrase reveals that the website is not important to the client, they perceive it only as an obligation – and this is a clear signal for us that the project will not make sense.
Yes, sometimes I will prepare an offer despite this. However, I know that the client will most likely not accept it, because their attitude towards the online world already indicates in advance that they do not care about quality. And honestly – doing projects just to “have something” – that is not the path we want to take.
In the beginning of the company, it was different. Each project was an experience, each implementation moved forward and helped build the portfolio. Later, such collaborations were useful for filling “bubbles” in planning, when there were more free capacities. But it always had the same result – more problems than benefits.
And here we come to one of the most common business clichés, which is true to the last point: knowing how to say NO. Learning not to invest time where it will not return in the form of a satisfied client, a quality reference or long-term cooperation.
That is why for us, a portfolio is more than just a collection of ready-made websites. It is a selection of projects that make sense, have added value and can reach the segment of clients with whom we want to cooperate. Projects that we can refer to with pride and that reflect not only our work, but also our philosophy.
How do you approach this? Do you show everything you have ever done, or do you only present those projects that truly represent your vision and style of work?